ONCE "Sorteo Extraordinario Día del Padre"

Concept Art for commercial   

Commercial done by The Frank Barton Company for ONCE, about a magnifying glass looking for the lottery winner around a vintage city made of felt.

By working on grayscale concept art images, I helped Frank Barton to continue all their previous preproduction work and finish the design and layout of the city and the buildings, the composition and a basic lighting for almost all the shots of the commercial.

Here you can see a comparison between the concept art and the final render:

And this is the result, made by The Frank Barton Company:


They also put a very nice Making Of in their site, check it out!.

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